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Non-Traditional Marketing: Products And Delivery
Non-Traditional Marketing: Products And Delivery Presented at May 1986 Spring Meeting. ... distribution systems, association endorsed marketing, direct response marketing and single premium credit insurance ...- Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Non-Traditional Marketing Through Broadcast Media
I've done considerable product and other work in direct response marketing, including broadcast media ... opening comments, Gary Kauffman, who is president of Direct Marketing Advisory Service, in Rye, New York, ...- Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
- Date: Oct 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance